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Store brands—including in the beauty category—outperformed national brands.
July 11, 2023
By: Lianna Albrizio
Associate Editor
According to Private Label Manufacturers Association (PLMA), store brands (also known as private brands) continued to post record sales and share in the first half of 2023 as they have for the past 18 months. Store brands outperformed national brands in several key metrics. Firstly, store brand dollar sales across all U.S. retail outlets increased 8.2% vs. a gain of 5.1% for national brands, according to Circana data from the six-month period ending June 18, compared to the ...
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